Entrepreneur John Ovenden is the owner of all the lifestyle businesses that make up Competitive Edge.
He gained his business experience from sales & marketing positions with major corporations in the grocery and sports trade. He was a talented runner, swimmer and footballer in his younger days. He has been fortunate to travel to many countries both on business and for holidays. It is his vision to offer globally sourced lifestyle products at competitive prices for UK consumers to enjoy in their leisure time.
Both his daughter Gemma and son Keith, whilst studying at University for degrees in Tourism Management and Audio Electronics, have helped the business to progress by their efforts in the wind and rain at garden shows and music festivals.
Special mention also goes to John's wife Marion for all her support over the past 30 years, whilst also devoting time at a special needs school.
1968 - John Ovenden (no 44), seen here racing future Commonwealth Bronze medalist John Davies, ran a UK age best of 2mins 45.0secs for 1000m steeplechase as a 15 year old.
1986 - John, seen here receiving a Sports Trade Award from the Sports Minister, for "Best Running Shoe" when he launched Turntec into the UK. He also was responsible for marketing Reebok Freestyle aerobic shoes, New Balance Bryan Robson football boots, and Champion Jogbras into Britain.
1989 - John, in plain white top at back, seen here with the Ron Hill management team at a race in Munich, was responsible for pioneering the brand into new markets.
2003 - John (left) seen here with gardening expert Charlie Dimmock and his son Keith at a garden show after launching his frostproof pot business.
2007 - John, seen here at the wettest Glastonbury Festival on record with daughter Gemma, was inspired to import Fairtrade and Recycled products into the UK, especially Ethnic Musical Instruments.
2011 - John and wife Marion, seen here at the Norfolk Craft Fair at The Forum in Norwich, launching their new venture of "Polish Pottery" kitchenware, in recognition of the increasing popularity of cooking in the UK.



2013 - John together with his son Keith and daughter Gemma, has launched online shops for Ronhill running apparel in Australia www.ronhilldownunder.co.uk, and for ladies technical sportswear including Sixty4 sports bras in UK www.sportygem.com


2015 - John and son Keith at the International Sports Show in Munich on their appointment as UK distributor for ICEBUG traction shoes www.icebuguk.com

2016 - Keith & John take on another shoe brand for road and tri - ALPHAWOOLF, and co-ordinate all their brands into a retail offering: www.fenlandrunner.com.


2018 - Exploring the new trend of SwimRun by starting to sell SwimrunnersTM accessories and Dare2Tri wetsuits.